Audience Feedback for Music Video

I showed my music video to a large focus group, and got them to write down good and bad points, and this is what they said:


Good Points:

• Very upbeat, fast pace, fits with the pace of the song, and colourful x3
• Good use of effects x4
• The use of Stop Motion x8
• Visuals represent the music very well, and is fun to watch.
• Nice elements of Bricolage x9
• Sky time lapse was cool x2
• Interesting use of effects to represent his thoughts and feelings.
• Good timing - Cutting on the beat x4
• Theme of 'Kids' shown well.
• I liked the end, when the crayons spelt out 'Kids' and 'MGMT'

Negative Points/To Improve:

• Crayons/Stopmotion overused x5
• Too much use of effects
• Cut stopmotion exactly on the beat, perhaps increase the amount of frames per second to make the transitions smoother.
• More performance, to stop him looking disjointed x6
• Confused by performance.
• Lip syncing was often completely out x2
• Some of footage I hadn't made x2
• Didn't feel like a music video.
• Too slow at the start getting into it.
• Too many shots.
• Camera moves a bit in animation.
• No sense of real narrative.

From this audience feedback, I can see that many people agreed on certain ideas about my film, such as the use of bricolage, when I incorporated old children's TV shows, and my use of Stop Motion. I'm quite happy with the positive comments given, as I think they convey the ideas I wanted the audience to interpret, and as many agreed, I think that shows I have managed to appeal to my younger audience, in a broad, direct way.


The negative comments seem to be quite varied, and it seems there are more, but I think as they are so different, that is just different peoples taste, as they all liked many points within it, so the negatives were not as evident, or negative. Also there is some contradiction, as many people liked the Bricolage, yet I had a few negative comments about the Bricolage, so this just shows how different people's opinions were. I know there was a lot of Stop Motion used, but it was a Stop Motion video, so that is why there was so much, as well as this, I chose it to be concept, as it was this format, so the comment about a lack of narrative, music videos can be Performance, Concept or Narrative, and I incorporated a little performance into my concept video.


I looked at the lip syncing as I had a few negative comments, but after watching it many times and seeing if I could adjust it, I concluded that it was simply my singer's mouth movement that makes it seem like it is out of time. As we filmed it, the song was playing loudly, and the actor sang perfectly in time with it, as it can be heard on the original un-muted clip, but my actor, naturally doesn't open his mouth a lot when speaking, so when singing, it seems like it could be slightly out, when in fact, it is just his lack of mouth movement. When filming I could've tried to change this, by getting him to open his mouth more, however at the time, when hearing the music and him sing, I could tell it was in time, so it didn't seem an issue; as well as this, his singing may have seemed erratic, or unrealistic had he tried, so I think how it is now is best. I do value all this feedback, and have attempted to make changes where appropriate, but this is only a very small, albeit critical audience, as they were all media students, so it is slightly bias, and likely they would pick up on more issues as they are used to analysing music videos. Also I think some of this feedback, may not have taken into account how much I managed to achieve, working alone, I'm aware it is no reason for it to be lesser quality, but to have achieved that music video, with not a huge amount of negative comments really, I am quite happy with.